Engineering Lead · GetYourGuide
Jan 2025 – PresentBuilder. AI-native since 2023. I ship systems by orchestrating agents, not by typing every line.
- Creative Automation Tech — new team, new domain. Co-pitched the case for an AI creative-automation team to leadership, then transitioned my team into it. The team's mission is to automate ad-creative generation with AI, grounded in GYG's asset library (supplier, traveler, and creator content) and driven by marketing hypotheses, briefs, and motivators.
- Trip.com strategic launch & partner platform. Designed and shipped the partner-feeds platform that powered GYG's Trip.com launch. Within months, ~15 of our largest partners had adopted it, and the team now uses it as the reusable integration pattern for every new strategic deal.
- Localization platform reboot. Set the technical strategy and led execution for the localization platform reboot. ~50% lower ops cost and ~5–10% quality gains beyond top-4 languages, with knock-on effects across content, marketing, and supply teams.
- AI-native engineering practice. Set the team's playbook for AI-assisted development, code review, and hiring in an AI era. Among the first at GYG to push AI into production engineering; now shaping how the function adopts it.
- Associate engineer hiring track — adopted company-wide. Co-designed an Associate hiring pipeline that was adopted as the company-wide standard, opening a durable new talent funnel.
- On-call & operational excellence. Inherited a noisy, debt-heavy on-call rotation and rebuilt it: ~90% alert-noise reduction and ~75% tech-debt burn-down inside a month. Pattern now used as a template by other teams.
Rotations: Partner Tech (Feb–Jun 2025), Localization Tech (Jul–Sep 2025), Marketing Platform (Oct 2025–Jul 2026), Creative Automation Tech (Aug 2026–present).